
A trio of stores for lovers of outdoor pursuits and sport is to open in the Black Country.
Cotswold Outdoor and its sister brands Snow + Rock and Runners Need have agreed terms with the Merry Hill centre for a new 8,000 sq ft unit.
It will be located on the Brierley Hill centre's upper level, next to Virgin Holidays which recently relocated with the hub, and is due to open later this month.
The store will sell a range of clothing, footwear and accessories covering sports such as walking, mountaineering, running, skiing and snowboarding.
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Andy Dopson, head of retail at Cotswold Outdoor, said: "With over 50 years of experience under our belt, our mission has always been to help people enjoy the outdoors.
"With its diverse breadth of retailers, extensive catchment and super regional position in the West Midlands, Merry Hill is the ideal spot for our next store, providing our loyal community with even easier access and introducing our brand to a whole new audience."
Nick Round is senior asset manager at Merry Hill's asset manager Sovereign Centros.
He said: "Merry Hill's transformation is set to continue with the addition of Cotswold Outdoor, enlivening the upper mall even further and benefitting from the newly transformed leisure quarter.
"As a super regional centre and flagship for the entire region, securing operators that offer something different is paramount and, with its triple-brand offer, Cotswold Outdoor will more than deliver."