Enterprise
Vitality reports £168k loss despite revenue boost to nearly £1bn in 2024
2025-04-07 14:51:56
Vitality, the health and life insurance company, has reported a loss before income tax of £168,000 for the financial year ending 30 June, 2024, a stark contrast to last year's profit of £37.9m, despite a significant revenue increase.
The London-based insurer saw its insurance revenue jump by almost £100m, as detailed in newly filed accounts with Companies House, reaching £991.5m up from the previous year’s £894.9m, as reported by City AM.
Nonetheless, the firm has seen a profit before financing and income tax of £29.5m, although this is also lower compared to £64.6m in the previous year. Comprising Vitality Life, Vitality Health Insurance, Vitality Health, Vitality Corporate Services, Better Health Insurance Advice, and the Healthcare joint venture, the group recorded an uplift in both the health and life division's insurance revenues.
Specifically, Vitality Health saw its insurance revenue climb from £634.6m to £698.4m, with new business sales also rising from £109.8m to £117.4m.
Similarly, Vitality Life's insurance revenue went up from £260.4m to £293.1m, with its new business sales growing from £80.3m to £83.1m.
A statement from the group declared: "Both Vitality Health and Vitality Life have seen robust year-on-year growth broadly consistent with lives growth."
It added: "Overall, an increase in new business sales year on year, on track retention levels and dynamic market pricing has led to growth in premium income year on year."
Regarding its new business sales, the group stated: "Strong year-on-year growth was driven by increased relevance of PMI [private medical insurance] and life insurance in the wake of the Covid-19 pandemic as well as Vitality's continual innovation and adoption of new ways of doing business both digitally and telephonically."
During the year, the remaining motor insurance policies offered by Vitality Car were largely run off, with the remaining policies expiring by August. This followed a decision made in June 2023 to not offer members cover beyond their plan year after the UK car insurance market "experienced unprecedented claims inflation which led to significant price increases".
These increases were passed onto Vitality Car members by underwriting Covea. Vitality noted that the rises "materially impacted Vitality Car's ability to deliver value for good drivers".
In February 2024, the shareholders of Healthcare Purchasing Alliance, of which Vitality Corporate Services owned 50 per cent, decided to place it into voluntary liquidation. The process was completed in June.
Despite these challenges, Vitality bosses 'remain optimistic'. A statement approved by the board read: "Vitality's core purpose is to make people healthier and enhance and protect their lives.
"By focusing on lifestyle as well as illness and death, Vitality will create awareness of the real issues facing society, empower members to make positive change and contribute towards a healthier nation.
"Heath and wellbeing will remain a strong feature of the products offered as the directors believe that the promotion of good health will bring benefits in terms of lower claims rates, as well as leading to improvement to individuals' lifestyles and health, their productivity and public health generally.
"With this vision and purpose Vitality aims to build a substantial profitable business.
"Over the period, there has been continued geo-political uncertainty and conflicts, increased economic uncertainty and high inflation.
"Vitality is closely monitoring and managing the associated risks and remains committed to supporting its staff and customers as these emerging challenges are navigated.
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