Forecourt venture Ascona looking to accelerate expansion on new funding deal

Pembrokeshire headquartered independent forecourt operator Ascona has secured a £92m funding package from HSBC UK and Barclays. The refinancing deal, which was led by HSBC, will support the company’s UK-wide expansion strategy.

Ascona was founded in 2011 by chief executive Darren Briggs in Pembroke Dock. Since then the business has gone from two to 60 sites across the UK, serving over 300,000 customers and supplying 4.5 million litres of fuel every week. The business now employs more than 820. In its last financial year, to the end of March, 2024, it posted revenues of £284.3m and a profit after tax of £4.2m.

The new funding deal replaced a previous arrangement with Crestline Europe.

Mr Briggs said: “We are delighted to complete this important transaction for Ascona. This strategic financing marks a pivotal moment in our growth journey as we continue to strengthen our footprint as one of the UK’s largest independent forecourt operators and one of Wales’s fastest-growing companies. We are incredibly grateful to the HSBC UK and Barclays teams for their support.”

Simon Williams, relationship director at HSBC UK, said: “We are pleased to support Ascona Group with this significant refinancing deal. It provides a solid foundation to secure future investment and drive the company’s impressive growth plans. Ascona Group’s entrepreneurial spirit and commitment to expanding its footprint across the UK aligns perfectly with our mission to foster business growth and economic development. We eagerly anticipate the company’s continued success and its positive contributions to the communities it serves.”

Rebecca Davies, relationship director at Barclays Corporate Banking, said: “We’re delighted to have worked with the Ascona Group on this pivotal refinance, enabling them to implement the next phase of their ambitious strategic plan. The group has a strong track record of high growth and supporting the communities they invest in across the UK. We look forward to using our industry expertise and regional footprint to further support this in the years ahead.”